XXXX will carry out the following activities: | XXXX将开展下列活动： |
§ Deep dive the modules of Life Cycle Management Key Stage – Customer relationship Enhancement, including | § 深入剖析“生命周期管理关键阶段--客户关系提升”的各组成模块，其中包括： |
o Customer relationship enhancement, through product cross-selling for the better rationalization credit limit management and optimization, card tier upgrade, authorization rate and fraud optimization, and precise marketing to stimulate the spending | o o 客户关系提升：通过产品交叉销售优化、信用额度管理与优化[YA1] 、信用卡升级[YA2] 、授权率与反欺诈优化及精准营销等手段刺激消费，提升客户关系[YA3] |
o Customer complain management | o o 客诉管理 |
§ Benchmarking and Identification of Gaps | § 开展对标分析并识别差距 |
§ Assessment of Improvement Opportunities | § 评估改进机会 |
Within Project timing and scope set forth above, XXXX will deliver the following in three steps: | XXXX将在上述项目时间与范围的框架下，分三步交付下列工作成果： |
§ Step A – Analysis and Diagnostic of Current Practice the modules of Life Cycle Management Key Stage – Customer relationship Enhancement, focusing on Complaint Management, product cross-selling for the better rationalization Card Tier Upgrade, Credit Line Management, Authorization Rate and Fraud optimization and Precise Marketing | § 第一步 - 针对“生命周期管理关键阶段--客户关系提升”的各模块，实施现状分析与诊断。主要覆盖客诉管理、产品交叉销售优化、信用卡升级、信用额度管理、授权率与反欺诈优化，以及精准营销等方面 |
o Evaluation of key performance metrics where client data is available | o o 评估关键绩效指标（需要客户[YA4] 数据） |
o Step B – Data analysis and Identification of Gaps | o 第二步 - 数据分析与差距识别 |
§ Data analysis of the current key initiatives of the Customer Relationship Enhancement | § o 针对目前关键的“客户关系提升”举措进行数据分析 |
o Gaps between current processes and the leading practices | o o 对标业界领先实践，识别当前流程存在的差距 |
o Step C – Assessment of Improvement Opportunities on life cycle management, focusing on the systemically key initiatives design and evaluation | o 第三步 - 评估生命周期管理的改进机会，重点针对关键举措进行系统化的设计与评估 |
§ | § |
§ Short, medium- and long-term recommendation list o | o o 确定[YA5] 短期、中期和长期的建议清单 |
§ Implementation roadmap for shortlisted, feasibility-proven initiatives o | o o 针对选定的可行举措制定实施路线图 |
Deliverables will be provided as Portable Document Format (PDF) presentations and Excel (XLS) Format analysis. | 最终交付 PDF 演示文稿及 Excel (XLS) 分析文件。 |
注意高亮部分，是地道英语表达。
[YA1]…for the better rationalization credit limit management and optimization, 翻译成通过。。。优化。。。
[YA2]Card tier upgrade信用卡升级
[YA3]Customer relationship enhancement, through。。。翻成通过。。。提升客户关系，放在长句的最后
[YA4]把需求放在括号里
[YA5]加上“确定....”动词
